Let’s talk Belle&Ty, the new pop up shop located at Carolina Place Mall in Pineville, NC! Belk Department Stores partnered with five universities and worked with each universities marketing professor to develop a class project that focused on how stores can reach stylish shoppers. The concept that won was from UNC Chapel Hill and Belle&Ty is the embodiment of the winning concept!
When I first walked in the store, I immediately felt the positive energy. Stylish clothes and adorable décor, gave me a welcoming and open feel. As a browsed through the racks, I found item after item that I wanted to take home with me! I also loved the prices! Belle&Ty offers weekly price breaks on their already great prices!
Visit the store on the lower level of the mall between the food court and Macys. You can also follow them on Instagram @bellandty
Check out photos below of me my sister and our friend Holly having some fun playing dress up while shopping the store!