American Apparel Fires Their Creative Director

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On Thursday, American Apparel once again fired Iris Alonzo. The creative director, who worked under founder Dov Charney for more than a decade and has openly supported him in the press, was originally dismissed in the summer of 2014, only to be rehired in October of that year. At the time of her return, American Apparel released a statement citing Alonzo’s “long-standing commitment to the core principles which the company was founded on- ethical manufacturing, innovation within the apparel industry, authenticity, creativity and integrity,”  as well as her “deep knowledge of our culture and brand, which dates back to our retail inception in 2004.”

In less than five months, things have changed. According to people within the company who asked to remain anonymous for this story, Alonzo was interrupted during a meeting on Thursday by a human resources representative, who then told her she was fired. Alonzo was also told that she would receive no severance, and she was given no reason for her dismissal.

While firing Alonzo only after rehiring her five months earlier seems shady, the real shady part is how HR interrupted her meeting, gave her no severance and no reason! Read the rest of the story here.



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